SEIKO rises sharply to fourth place in the world ranking of the most popular luxury watches.

2021-11-06

Chrono24 (Germany), the marketplace specialising in luxury watches, has published its rankings and trends regarding the number of requests to buy products and sales of watches on its Chrono24 website for the first half of 2021 (1 January – 27 June).

　In the first half of 2021, Rolex, Omega and Breitling were the world’s leading watch brands, with Rolex in first place, Omega in second and Breitling in third. It was second with more than twice as many requests as Breitling, thanks to strong results in France and the UK. The Japanese brand SEIKO was also ranked fourth with a significant rise in the number of requests in the US, up over 40%.

The most popular brands in Japan were Rolex (1st), Audemars Piguet (2nd) and Patek Philippe (3rd). In Hong Kong, Audemars Piguet and Patek Philippe also came out on top.

　In the ranking of the world’s most popular watch models, Rolex’s Datejust took first place, followed by Rolex’s Submariner in second place. Omega’s Speedmaster, which was ranked fifth last year, has moved up the rankings and is now in third place.

　The number of requests for different dial colours was the same as in 2008, with black in first place, blue in second place and silver in third place, showing that the popularity of colours remains stable. In terms of case material, steel came in first, followed by gold/steel and yellow gold. This result was also the same as in 2008.

Rolex, that’s a watch I’d like to wear at least once!